HomeFinder.com Acquires the Open Home Pro™ App

HomeFinder.com’s national reach will put the #1 ranked, business changing open house iPad app in the hands of more real estate professionals

Chicago, IL., January 14, 2014 – HomeFinder.com, a leading digital real estate site, announces its acquisition of the Open Home Pro™ app, the top ranked iPad app that helps real estate professionals collect and convert more leads at open houses. With the Open Home Pro™ app joining HomeFinder.com, agents can expect the same simplicity and timesaving features the app offers, with the added benefits of HomeFinder.com’s large homebuyer audience, top-rated customer support, and extensive technology team.

The Open Home Pro™ app, the #1 ranked open house iPad app, was founded in 2010. Since its development, there have been more than 35,000 paid downloads, and real estate agents upload approximately 20,000 photos monthly. Open Home Pro™ CEO, Robert Malko, will be joining the HomeFinder.com team where he will help lead HomeFinder.com’s product and technical vision for real estate professionals.

“I’m excited that HomeFinder.com had the opportunity to acquire an app that is loved and well respected in the real estate industry. It comes with a faithful customer base who can rest assured that the app they know and love will remain intact,” said Doug Breaker, president and CEO, HomeFinder.com. “I’m looking forward to more agents trying the Open Home Pro™ app and seeing the same advantages existing customers already experience. We have some pretty great things planned for this year, so keep an eye out for more news on HomeFinder.com and the Open Home Pro™ app.”

The app takes the place of a paper sign-in sheet at open houses and allows agents to get more qualified leads.

The Open Home Pro™ app benefits real estate professionals by:
Collecting and converting qualified leads: The Open Home Pro™ app tells agents if potential homebuyers have an agent representing them, if they are pre-approved for a mortgage, and which leads are highly interested. After prospective buyers have entered their information, real estate agents can make notes as they tour the property.
Automating follow-ups with homebuyers: As an open house is in progress, the Open Home Pro™ app automatically sends every visitor a follow-up email with property details, a neighborhood map, and the real estate agent’s contact information. If any changes are made to the listing (ex: price change), the Open Home Pro™ will instantly notify all potential buyers of the change.
Managing buyers automatically: Real estate pros can easily sort through potential buyers who visited specific properties and quickly follow-up. The Open Home Pro™ app sends agents a lead report email and pinpoints the leads that deserve immediate attention.
Increasing traffic to open houses: One-click social media sharing saves agents time promoting their open houses.
Creating a feedback loop with visitors: This data provides agents with talking points to advise sellers on selling strategy and listing price adjustments.

“Andrew Machado (founder and former CEO of the Open Home Pro™ app) and I dedicated three years to developing and honing an app that agents love,” said Malko. “I’m excited to hit the ground running with the team at HomeFinder.com to continue to build the Open Home Pro™ app and help even more agents boost their businesses.”

The Open Home Pro™ app joining forces with HomeFinder.com means even more benefits for existing app users:
Connect with more homebuyers: Agents can get to know HomeFinder.com’s large national audience.
Greater exposure for listings: Listings can gain increased exposure on HomeFinder.com, and on the 375+ local newspaper real estate search sites that HomeFinder.com powers.
Top rated support: The app will be backed by HomeFinder.com’s top rated support team, making sure agents get the answers they need quickly.
More app to love: HomeFinder.com has the resources and technology team to expand the Open Home Pro™ app to other platforms and build more of the features agents love.

The Open Home Pro™ app is available via the App Store for $14.99. For more information on the Open Home Pro™ app, visit: http://www.homefinder.com/openhomepro/.

About HomeFinder.com

HomeFinder.com is a digital real estate site that offers an easy to navigate home search experience. The site has 3.2 million monthly visitors who access more than four million national real estate listings. Its mobile search offerings include the Real Estate Search iPhone app, Real Estate Android® app and a mobile-optimized site.

More than 20,000 real estate agents and brokers use HomeFinder.com’s digital marketing solutions, including the Open Home Pro(™) app, My Market Ads, Single Property Websites, Enhanced Listings and Featured Properties.

HomeFinder.com is jointly owned by Gannett Company, Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Publishing Company (TPUB). HomeFinder.com powers the real estate search for more than 375 online newspapers in this national affiliate network, and provides consumers access to local real estate listings. As a partner of the the Local Media Consortium, HomeFinder.com is the preferred real estate provider for the alliance’s 55 local media outlets and more than 700 newspapers. HomeFinder.com is headquartered in Chicago.