HomeFinder.com Agent Makeover Sweepstakes, Presented by PNC Mortgage Will Give Five Real Estate Agents a Two-Night Business and Style Makeover in Chicago

Winners will receive one-on-one business coaching and a professional new look

Chicago, IL, May 12, 2014 — HomeFinder.com, a leading digital real estate site, today announced its third annual, HomeFinder.com Agent Makeover Sweepstakes, presented by PNC Mortgage. This is the first year PNC Mortgage, one of the leading financial services organizations, is participating in the sweepstakes. Five randomly chosen real estate agents will win a two-night trip to Chicago from September 10-12, 2014, for a full business and style makeover. All licensed real estate agents are eligible to enter the sweepstakes, which will run through August 15, 2014.

HomeFinder.com and PNC Mortgage want to provide the five winners and thousands of entrants with real estate specific marketing training to help them succeed locally. The National Association of Realtors reports that limited inventory resulted in rising home prices, which caused home sales to decrease 7.1% from February 2013. This competitive real estate environment means agents need to establish themselves as the authority to set themselves apart in their individual markets.

“Real estate is area specific. Low inventory markets, rising home prices and 2014’s new lending requirements means real estate agents need to stand out locally in order to grow a successful business,” said Doug Breaker, president and CEO, HomeFinder.com. “HomeFinder.com and PNC Mortgage will provide the five winners – and thousands of entrants – the necessary tools to establish their niche, and localize their marketing strategies to succeed in a competitive climate.”

The five winners of the 2014 HomeFinder.com Agent Makeover Sweepstakes, presented by PNC Mortgage will be flown to Chicago to network with industry leaders, receive one-on-one digital marketing training, work with a professional business coach and more. Each winner will receive a style makeover that includes: a consultation with a personal stylist and a new outfit, a new hairstyle, a makeup consultation for the women, a shaving treatment for the men and a new set of professional headshots. All real estate agents who enter the sweepstakes will be able to access previous years’ and current social media, open house, SEO, technology advice and more, during the duration of the entry period.

“2014 has been my most successful professional year, and I was in the top 7% of the company (Berkshire Hathaway Home Services) nationwide, says Josephine Ligato, Realtor®, Berkshire Hathaway Home Services New England Properties and 2013 HomeFinder.com Agent Makeover Sweepstakes winner. “The confidence I gained from the experience HomeFInder.com provided pushed me to push a little harder; my productivity has sky rocketed.”

Entrants will have the opportunity to win an all-expense-paid trip to Chicago, as well as valuable information on how to create a specialized business in a competitive real estate market. Licensed real estate agents can enter at agentmakeover.homefinder.com. Winners will be chosen on or around August 19, 2014 and contacted directly. The official rules can be found at agentmakeover.homefinder.com/rules.

About The PNC Financial Services Group, Inc.

The PNC Financial Services Group, Inc. (www.pnc.com) is one of the United States’ largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate, finance and asset-based lending; wealth management and asset management.


About HomeFinder.com

HomeFinder.com is a digital real estate site that offers an easy to navigate home search experience. The site has 3.2 million monthly visitors who access more than four million national real estate listings. Its mobile search offerings include the Real Estate Search iPhone app, Real Estate Android® app and a mobile-optimized site.

More than 20,000 real estate agents and brokers use HomeFinder.com’s digital marketing solutions, including the Open Home Pro(™) app, My Market Ads, Single Property Websites, Enhanced Listings and Featured Properties.

HomeFinder.com is jointly owned by Gannett Company, Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Publishing Company (TPUB). HomeFinder.com powers the real estate search for more than 375 online newspapers in this national affiliate network, and provides consumers access to local real estate listings. As a partner of the the Local Media Consortium, HomeFinder.com is the preferred real estate provider for the alliance’s 55 local media outlets and more than 700 newspapers. HomeFinder.com is headquartered in Chicago.