HomeFinder.com Agent Transformation Sweepstakes Presented by PNC Mortgage Will Give Five Real Estate Agents the Chance to Reinvent Their Business with a Two‐Night Business and Style Makeover in Chicago

Winners will work with real estate industry leaders and receive a professional new look, approximate retail value to each winner of $3,000.

Chicago, IL, May 11, 2014 – HomeFinder.com, a leading real estate search site, today announced its fourth annual, HomeFinder.com Agent Transformation Sweepstakes Presented by PNC Mortgage. This is the second year PNC Mortgage, a leading financial services organization, is participating in the sweepstakes. Five randomly chosen real estate agents will win a two‐night trip to Chicago from October 6‐8, 2015, for a complete business and style makeover. All licensed real estate agents are eligible to enter the sweepstakes, which will run through August 14, 2015.

HomeFinder.com and PNC Mortgage want to provide the five winning real estate agents and thousands of entrants with the real estate specific tools and training they need to reinvent their business and reinvigorate their passion for the industry. The National Association of Realtors reports that the average real estate agent has worked in the industry for over 12 years. In effort to maintain success and longevity in real estate, agents need to adopt new tools and techniques to differentiate themselves in their local markets.

“A willingness to learn and grow is crucial to maintain a successful real estate business. With the recent development of new digital tools and resources, agents have more ways than ever to effectively manage their business, said Doug Breaker, president and CEO, HomeFinder.com. “The goal of the HomeFinder.com Agent Transformation Sweepstakes is to provide the five winning agents – and thousands of entrants – with the tools and information they need to reinvigorate their passion for real estate and grow their business in a competitive industry.”

The five winners of the 2015 HomeFinder.com Agent Transformation Sweepstakes Presented by PNC Mortgage will be flown to Chicago to receive one‐on‐one real estate marketing training with industry leaders, work with a professional business coach and social media strategist, and more. Each winner will receive a style makeover that includes: a consultation with a stylist and a new professional outfit, a new hairstyle, a makeup consultation for the women, a shaving treatment for the men, and a complete set of new professional headshots. All real estate agents who enter the sweepstakes will be able to access digital marketing, open house, and technology advice during and after the entry period.

“This experience helped me realize who I am as an agent. After returning home from Chicago, I used the information I learned to really focus on which direction I wanted to take my business,” says Cindy Harris, Coldwell Banker Gosslee and 2014 HomeFinder.com Agent Transformation Sweepstakes winner. “It was such a life‐changing experience for me to be a winner and now I am striving to be all that I can be as a real estate agent.”

Entrants will have the opportunity to win an all‐expense‐paid trip to Chicago, as well as valuable information on how to reinvent their business in a competitive real estate market. Licensed real estate agents can enter at agenttransformation.homefinder.com. Winners will be chosen on or around August 14, 2015 and contacted directly. The official rules can be found at http://agenttransformation.homefinder.com/rules.

HOMEFINDER.COM AGENT TRANSFORMATION SWEEPSTAKES (the “Sweepstakes”) presented by The PNC Financial Services Group, Inc. (“Presenter”) Abbreviated Rules. No Purchase Necessary. Purchase will not improve chances of winning. Open to legal residents of the 48 continental United States and D.C. who are at the time of awarding the Prize 18 or older; a duly licensed real estate agent and/or broker; and not otherwise ineligible. Promotion Period: The Sweepstakes begins on May 11, 2015 at 11:00:00 AM (CT) and ends on August 14, 2015 at 7:00:00 PM (CT) (“Promotion Period”). All entries must be received by or before the end of the Promotion Period and in accordance with these Official Rules. To enter: go to agenttransformation.homefinder.com and follow the instructions to enter (a total of 5 entries permitted). Random drawing will be held on or about 8/18/2015. Prize: 5 winners will each receive round trip airfare to and accommodations in Chicago, Illinois; makeover, salon and shopping appointments; and $1000 cash (total ARV $3000). Subject to complete Official Rules, available at agenttransformation.homefinder.com. Void where prohibited. Sponsor: HomeFinder.com, LLC, 20 North Wacker Drive, Chicago, IL 60606. The Presenter is not responsible for the conduct, administration or prize fulfillment of this Sweepstakes.

PNC is a registered service mark of The PNC Financial Services Group, Inc. (“PNC”). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. (c) 2015 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.

About HomeFinder.com

HomeFinder.com is a digital real estate site that offers an easy to navigate home search experience. The site has 3.2 million monthly visitors who access more than four million national real estate listings. Its mobile search offerings include the Real Estate Search iPhone app, Real Estate Android® app and a mobile-optimized site.

More than 20,000 real estate agents and brokers use HomeFinder.com’s digital marketing solutions, including the Open Home Pro(™) app, My Market Ads, Single Property Websites, Enhanced Listings and Featured Properties.

HomeFinder.com is jointly owned by Gannett Company, Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Publishing Company (TPUB). HomeFinder.com powers the real estate search for more than 375 online newspapers in this national affiliate network, and provides consumers access to local real estate listings. As a partner of the the Local Media Consortium, HomeFinder.com is the preferred real estate provider for the alliance’s 55 local media outlets and more than 700 newspapers. HomeFinder.com is headquartered in Chicago.